Co-founder & CEO — Snow Air Conditioning & Refrigeration

Badr Alshuaibi

We keep your critical facilities running cool and efficient — and we care for every client as if they were our only one.

Read my story Visit snow.sa

Badr Alshuaibi in traditional Saudi attire, co-founder and CEO of Snow

CEOChief Executive

0⁺

years founding and
running companies

companies co-founded
or acquired

HVAC & refrigeration
Hospitality
Real estate
Restaurants

15⁺years serving customers
and building companies

About me

I've served customers everywhere —
and the rule never changed.

I started as a receptionist at a sports club, then served hotel guests as an operations manager, then the diners of my own restaurant — and today I serve the clients of a cooling-systems maintenance company.

One thing never changed. Customers want:

01Quality
02Respect
03Clarity

Later I led administration and finance at a holding company, where I helped found and acquire several companies in Saudi Arabia and Egypt and led the group's digital transformation. In 2024 I co-founded Snow, and in October 2025 became its CEO — to build the system I believe in: clear procedures, every visit documented, and a team chosen carefully before anyone is hired.

You don't need big words or promises, or to look busy, or to bow. Quality and trust are what turn your customers into your marketing.

— Badr

Our story

Why Snow was founded

Snow started to fix a problem we see all the time in the maintenance sector:

Companies that make promises and don't keep them
Technicians who replace parts instead of repairing them
Clients waiting for a clear report that never arrives

We chose a different way

A hand-picked technical team

Led by Imran Khan, who personally tests every technician before they join.

A report before any work

A technical report and a written quote before we touch anything.

Every visit documented

Every visit is documented with photos. That's why our clients trust us — and come back.

Industrial pipes and valves in a factory

Success story

A 200-ton chiller leak, fixed at one-third of the cost

Challenge: One of Riyadh's largest cable plants had refrigerant leaks in a 200-ton Carrier screw chiller, on the condenser and discharge line. A previous provider quoted around SAR 33,000 to replace components and piping.
Solution: We pressure-tested the system with nitrogen, pinpointed every leak and repaired them on site by brazing — no part replacement needed. Back in operation within 7–10 days.

Previous quote

SAR 0

Snow's cost

SAR 0

A saving of SAR 22,000 — and the chiller has run smoothly, leak-free, since November 2025.

The full team, services and success stories live on Snow's website.

Visit snow.sa

Journey

The stops that shaped the road

01
The beginning
Receptionist

A sports club — first daily contact with customers.
02
Hospitality
Operations Manager

Serving guests and running daily operations.
03
Entrepreneurship
Restaurant founder

Building a business from scratch and serving diners directly.
04
Holding company
Administration & Finance

Founding and acquiring companies in Saudi Arabia and Egypt; leading the group's digital transformation.
05
2024
Co-founder — Snow

Founding Snow Air Conditioning & Refrigeration.
06
Oct 2025 — today
CEO — Snow

Building a company on clear procedures, documentation and a hand-picked team.